The University of Glasgow already knows the incredible work they do and the impact they have. They asked me and my creative team at Hybrid to help translate this into a large-scale campaign that would resonate with audiences both locally and globally.

As Associate Creative Director at Hybrid, I developed the concept for this campaign and worked closely with my design team to bring it to life. Together, we successfully created a campaign that elevated their brand on the global stage and strengthened their recruitment efforts.

The University of Glasgow wanted to showcase its groundbreaking research and highlight its profound impact on the world while making it accessible and engaging for a diverse audience. With growing competition from leading higher education institutions worldwide, they needed to differentiate themselves. We delivered their first-ever “always-on” campaign, seamlessly combining reputation-building and recruitment goals to establish a distinctive and memorable brand identity.