The University of Bradford’s campaign, Different is What We Do, aims to enhance its national reputation by showcasing its commitment to breaking conventions and driving societal and global impact. Reputation reflects how a community or market perceives an institution, and Bradford’s distinctiveness lies in its bold approach to fostering progress.

With a history of championing social mobility, inclusion, and innovation, the university’s recent Social Mobility Award 2024 highlights its leadership in creating equitable opportunities. Through research-driven stories, the campaign celebrates Bradford’s ethos of using its unique perspective to make a meaningful difference, setting it apart in the competitive higher education landscape.